Comments

Clear Goals, Sufficient Funding, and Accountability Are a Must
John Sutton [9-29-08]: Someone must be held accountable for these audience growth goals. Goals tend to be missed if they have no champion. A lack of accountability for results is among the reasons past efforts to diversify the audience have failed. READ MORE

Four provocations
Mark Fuerst [7-16-08]: Think broadly about service platform without seeing them as competitive to one another: we want to reach people at least twice a day on air, on line, or through personal media. READ MORE

The System Fission Plan
Mike Marcotte [7-15-08]: The mutation of the NPR news stream into several separate (but equal) national services . . . but quite unlike the BBC model, stations play a strong role in this "nuclear fission." READ MORE