Project Reports

The Performance of Classical Music Stations
The Performance of NPR News Stations
These companion reports on station performance explore the interplay of market characteristics and stations' audiences – explaining differences, identifying top performers, and predicting results for new stations.

All That Twitters Is Not Gold – Station Online Strategy
Interviews with managers and online staff, an outside "audit" of station web sites, and the beginnings of a strategic template for planning and evaluation. PRX and consultant Quentin Hope developed an in-depth assessment of current online performance and aspirations at Station Resource Group member stations that agreed to share their views and their data.

Brainstorming with PDs
Ideas for audience growth from a session at the 2008 Public Radio Programming Conference sponsored by PRPD.

You can also view the conference presentation by the GTA team here.

Listening by Black and Hispanic College Graduates
If higher education continues to be a hallmark of public radio users, how does public radio most effectively serve the full range of racial and ethnic diversity embodied by that demographic? This report, original research with an innovative framework, gives us critical background information in working toward an answer.

Situation Analysis
A fact-based starting point from which to begin discussion of strategies and tactics to widen the use and deepen the value of public radio. Situation Analysis integrates findings from prior studies with current listening and demographic data.

First Cut: Options for Growth
Beginning the process of laying out specific actions for discussion and further development.

Call for Transformation: Themes from the Audience Task Force
Task Force members outline bold directions and ambitious aspirations for this project