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About SRG

To learn more about SRG:

Mission & Strategies
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2007 Activity Review

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The Station Resource Group is an alliance of 45 public radio broadcasters. SRG members operate some 168 stations and produce the majority of public radio's national programming. They are a diverse constituency of forward-looking stations, including

  • Many of the system's largest operations, such as Minnesota Public Radio, WNYC, and Wisconsin Public Radio

  • Energetic stations in rural and smaller communities, such as North Dakota Public Radio and Iowa Public Radio.

  • Broadcasters that take public radio outside familiar audiences and formats, such as Radio Bilingüe and WXPN

  • SRG informs stations' strategic planning and strengthens their operating effectiveness through in-depth analysis, long-term planning, and collaborative projects.

    SRG's core strengths are about strategy — understanding public radio's position in a larger context, understanding our individual stations in the framework of a national system, and making the decisions and trade-offs that strengthen our public service.

    SRG's special competency is to integrate wide-ranging findings and to address complex issues in a fashion that resonates with station managers and system leaders and inspires action and change.

    SRG seeks to inspire and enable our stations'; managers to work as effective change agents within their own organizations. We look to help these key players lead toward a stronger future, not necessarily with answers and prescriptions, but with the right questions, provocations, and issues and the backing of powerful research, analysis, and vision.

    SRG is led by Tom Thomas and Terry Clifford. These public radio veterans have taken a leading role in many of public radio's major research, planning, and policy initiatives, including Audience 88, the Public Radio Expansion Task Force, major issue and policy reviews at CPB, FCC rule makings, and public broadcasting legislation.

    As SRG looks ahead, the focus is on issues of mission, public service, connection to community, and meaningful station roles in local civic and cultural affairs. We see a powerful, broadly-shared impulse toward community-focused and station-originated content that extends public radio's core values, gives richer meaning to our ambitions for significant programming, and reinforces our importance to our audiences. Our aim is to help stations translate this vision to real, effective, and sustainable service.

    Need to contact us? Send us an e-mail.

    Copyright 2008 Station Resource Group. All Rights Reserved.