SRG’s Major Gifts Initiative promotes enduring change at participating stations, involving staff and board in raising unrestricted, annually renewable gifts of $1,000 or more. Some participating stations are just starting up a major gifts program. Others have a moderately successful program in place (including some that are combined with public TV in joint licensees). Launched in June 1998 with twelve stations, the Major Gifts Initiative focuses on teaching staff and board how to enlarge and enhance the ways they can raise bigger gifts now and in the future. Participating stations receive training, professional counsel and support during a learning process sufficient to acquire and test new skills critical to their future success. The Major Gifts Initiative will achieve clear, measurable short-term results during the term of the project. It will also demonstrate far more significant long-term results after the formal project ends. Overview Getting Results Are You Ready? What We Do Keeping Track Cost The Radio Future Fund of the Corporation for Public Broadcasting provided partial support of stations' participation in SRG's Major Gifts Initiative.