CHARTING THE TERRITORY | PROGRAMMING | DELIVERY CHANNELS | FUNDRAISING
CONTACTS | ABOUT SRG | PUBLIC RADIO CAPITAL | PUBLIC RADIO EXCHANGE

Grow the Audience – planning the path to wider use and deeper value for public radio. Individual Giving to Public Radio – an in-depth report with analysis, theory, proven practices, and good ideas to raise more money. SRG 2007 Review – activities and accomplishments. PDF FILE Youth-made radio GenerationPRX is creating a youth radio network The Public Radio Format Study – these reports track important differences associated with public radio's different formats. An in-depth look at performance over the past six years. Financial Patterns Listening Patterns PDF FILES Time to Become More than a Station – commentary on new technologies, localism, and leveraging public radio's assets. Public Radio 2010: Challenge and Opportunity in a Time of Radical Change – an essay by SRG's co-CEOs. PDF FILE Attack Ourselves – a think piece on strategic differentiation of public radio news formats. PDF FILE Revenue Update – Despite no audience growth, FY2004 saw new records in public radio's fundraising work. A report on listener contributions, underwriting and grant support and the cost of raising it. PDF FILE Local Content Top Performers – programming that works on its own terms and for the station as a whole. PDF FILE Community Advisory Boards – profiles of successful models around the country. Gov-o-Metrics 2 Results – an updated report on how managers, staff, and board members rate the importance of key attributes of station governance – and their own performance. Focus on Civic Leadership - the key factor in governance Keeping the Morning Edition Audience – lessons from top performers. The Program Ledger: Evaluating Program Performance – as stations step up commitments to local programming, it is crucial to assess the impact of these important but costly investments. The Path to Significance – eight key steps at public radio stations that made a transformative leap in organizational stature. Programming performance – expectations for our local content and a study to spot stations doing especially well.

Strategy, analysis, planning, and collaboration. Public radio's leading stations sharpen their operations and shape their vision by working together in the Station Resource Group. The SRG web site provides access to many of the Station Resource Group's current projects and an archive of key material from earlier initiatives. This page presents an outline that will help you find what you want. Each of the major section titles below will take you to an overview of that area. CHARTING THE TERRITORY SRG examined content, service, and organizational strategies that will take today's public radio stations to the public service media companies of the future. We have published over a dozen reports and findings across key areas. Individual Giving - the largest and most stable source of financial support for most stations. Governance - aligning our structures with our public service mission Local Content Creation - sustainable strategies to make a difference for communities and stations. The Value and Values of Classical Music Radio - why our listeners come to one of public radio's most important formats PROGRAMMING SERVICE SRG works with stations to help them improve their programming efforts, reach more listeners and provide greater value to their audiences. The programming section of our site includes a think piece on strategic differentiation of public radio news, reports on research about top performars in local programming, and a framework for assessing the benefits and costs of program investments. We have worked in partnership with Atlantic Public Media to create the Public Radio Exchange, an on-line link between public radio producers and stations for the distribution, peer review, and licensing of radio pieces. Read a report on PRX progress and an update on Generation PRX, our initiative to connect youth radio groups around the country. PUBLIC RADIO CAPITAL SRG designed and launched a new organization through which public radio can secure capital funds for investments to preserve and increase our spectrum assets, enlarge our delivery capacity, and launch new programming and related services. To learn about PRC's work, visit www.pubcap.org PRC used an innovative, Trust-for-Public-Land-like strategy to preserve a channel for public service in the Puget Sound area. Read about Colorado Public Radio's achievement of a public credit rating, the first ever for a public broadcaster. For background on this effort, read our analysis of the opportunities in Access to Capital. (June 1999) BUILDING STRONGER ORGANIZATIONS This area covers the ways that the Station Resource Group is working toward connecting our visions for future services with the realities of revenue and operating structures, including: The Path to Significance – common themes in the experience of public radio stations that have made a “transformative leap” in their organizational stature. A report on our collective progress in meeting goals for increasing audience service and nongovernmental revenue, adding new broadcast channels, and creating new partnerships, Building Stronger Stations New opportunities for institutional growth SRG's strategic direction FUND RAISING Listener support and underwriting are the economic engines that drive public radio's financial growth. SRG has tracked revenue from these key sources – and the costs of raising it – over several years. Our latest repost concentrates on individual giving, the largest single source of station support. In the late 1990s, SRG created several projects to help stations maximize revenue and capitalize on best practices. Key documents from those projects with continuing value are archived here. Brilliant on the Basics helped stations maximize membership income by focusing on good research, efficiency and best practices, especially in renewals The Leaders Partnership focused on increasing gifts of $1,000+ Major Gifts Initiative built on what we learned from The Leaders Partnership The Foundation Project focused on helping stations increase support from the foundation community ABOUT SRG Background information, including: Mission, strategies and focus Public service vision Leadership and service Members Board of Directors Staff and consultants How to join SRG Need to contact us? Send us an e-mail. Copyright 2007 Station Resource Group. All Rights Reserved.