"Our collective goal... is to realize a sustained increase in our ability to convert listening to listener support—to move significantly ahead of the long-term pattern for public radio and to stay there."

Brilliant on the Basics (BoB) was a collaborative research and development project of 18 public radio stations focused on increasing financial support from individuals. The project was organized by the Station Resource Group with partial funding from the Radio Future Fund of the Corporation for Public Broadcasting.

About BoB highlights our results and links to a final report on the project that summarizes how we proceeded, what we learned, and the results we achieved. The 17-page report requires the Adobe Acrobat reader.

The heart of the story unfolds through BoB Newsletters that chronicle the evolution in our collective thinking and offer interesting case studies of the participating stations and how they put key concepts to work.