|STATION RESOURCE GROUP|
"Our collective goal... is to realize a sustained increase in our ability to convert listening to listener support—to move significantly ahead of the long-term pattern for public radio and to stay there."
Brilliant on the Basics (BoB) was a collaborative research and development project of 18 public radio stations focused on increasing financial support from individuals. The project was organized by the Station Resource Group with partial funding from the Radio Future Fund of the Corporation for Public Broadcasting.
About BoB highlights our results and links to a
final report on the project that summarizes how we proceeded, what we
learned, and the results we achieved. The 17-page report requires the
Adobe Acrobat reader.