Classical Music Rising
Next Generation Strategies for
Classical Music Radio

To learn more about SRG:

Mission & Strategies
Public Service Vision
System Leadership
Member List
Board of Directors
How to Join

Classical Music Rising is a collaborative project of leading classical stations to shape the future of classical music radio as the field confronts evolution in delivery across multiple broadcast and digital platforms, demographic and cultural change, and significant disruption throughout the music industry. The initiative centers on strategy, innovative tactics, and collective action - all informed by ongoing research and analysis.

Read the full project description.

Station partners gathered in Phoenix on August 3rd and 4th. Here are slides from presentations at the meeting:

Overview of Strategies (Judy McAlpine)

Partner Thoughts and Themes (Wende Persone)

State of Play (Tom Thomas and Terry Clifford)

Digital Activities (Matt Abramovitz)

Marketing (Wende Persons)

Wende Persons is the Managing Director of Classical Music Rising. Read about her here.

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