Annual Retreat
Resources
2023 Annual Planning Retreat Agenda, Attendees and Presentations
Public Radio Meta-Analysis: Descriptive Report - We worked with City Square Associates, Greater Public, and the Public Radio Program Directors Association (PRPD) to compile more than two dozen local audience research surveys from stations across the country—from stations with a variety of music and news formats—to perform a “meta-analysis” of this research that delivers actionable intelligence to a range of station decision-makers by identifying common opportunities and threats for both news and music stations. The article is a descriptive report that identifies consistent strengths, weaknesses, opportunities, threats, risks, and mitigations present throughout the different studies.
Public Radio Meta-Analysis: Prescriptive Report - A prescriptive “playbook” that details how the findings from these reports can be translated into specific strategic actions. Our “playbook” is designed to help local public media organizations transform themselves from legacy broadcast stations to multi-product, multi-platform community media institutions by engaging with their communities, expanding potential content offerings, and providing higher levels of service to more of their communities.
In addition, we hope the combined reports will inform subsequent research initiatives for public media. We have identified key knowledge gaps and research initiatives that could help close these gaps. Addressing these “known unknowns” would simultaneously reduce the cost and increase the likelihood of success for new content and service initiatives while also improving their effectiveness and impact for our communities.